Brand designing is the conversion of your strategic vision into a visual reality. Typically, the marketing and communications function within the organization have a brand objective to achieve, which can be either to increase awareness, changing brand perception, enhancement, etc.. Brand designing is the art of deciphering the essence of such a need, breaking in into digestible pieces and bringing to life a solution that meets the brand objective.
At Velocita we know that you are unique, that’s why we use our expertise to distinguish you from your competition, communicate what is most important to your prospect and devise an end-to-end branding solution which creates a unique recall. We focus our efforts to keep our design such that it facilitates in telling your brand story. This is the kind of design that is so intertwined with the concept, that it helps the user focus on the overall messaging, and not the content per se. At times, it might even be a creative compromise, but the focus remains on helping the client achieve his business/ brand objectives.
Brand Theme creation
There is a core purpose of any brand and this very purpose is what people associate with their recall. In order to have a strong impact, this core purpose should be simplified into digestible pieces that it creates a clear positioning and shared sense of meaning in minds of both consumers and employees. We call this the brand theme.
Logo designing We’ll work with you to create a logo identity that is unique, intuitive, professional and easy to remember. Corporate Identity designing Your corporate identity is the recognizable 'face' of your business. It is the first thing a potential client pay attention to. We’ll work with you for forging your corporate identity designs through careful planning & integrating all your print and online communications. Brochures and Collaterals designing It’s the most important piece of paper for your organization. But with so many of them floating in the market, the challenge is how should your brochure grab your prospect’s attention. We design collaterals that can talk (quite literally) and are intriguing like a story book. Our aim is to impress your prospect even before he opens your brochure. Website designing We work closely with our clients to create their website which is professional, user friendly, and seamlessly integrates your brand positioning. We leverage our years of experience in CSS and XHTML coding for fast loading and ensure that the site is scalable for future. Print & Outdoor advertisements designing From posters to banners, from flexes to hoardings, print advertisement to packaging designs, we work towards creating designs that will make your organization look great and get your message across clearly and concisely.
Logo designing We’ll work with you to create a logo identity that is unique, intuitive, professional and easy to remember. Corporate Identity designing Your corporate identity is the recognizable 'face' of your business. It is the first thing a potential client pay attention to. We’ll work with you for forging your corporate identity designs through careful planning & integrating all your print and online communications. Brochures and Collaterals designing It’s the most important piece of paper for your organization. But with so many of them floating in the market, the challenge is how should your brochure grab your prospect’s attention. We design collaterals that can talk (quite literally) and are intriguing like a story book. Our aim is to impress your prospect even before he opens your brochure. Website designing We work closely with our clients to create their website which is professional, user friendly, and seamlessly integrates your brand positioning. We leverage our years of experience in CSS and XHTML coding for fast loading and ensure that the site is scalable for future. Print & Outdoor advertisements designing From posters to banners, from flexes to hoardings, print advertisement to packaging designs, we work towards creating designs that will make your organization look great and get your message across clearly and concisely.
- Gathering the creative brief - Understanding the business sense behind the client requirement
- Internal brainstorming - to identify the appropriate visual elements that need to go into the design - with a mix of designers, ideators and visualisers
- Execution - skillful graphic designers convert paper sketches to finished artwork
- Review and iterations - to match the exact requirement and fine-tune the output
- Closure - the final deliverable
‘True design is the absence of it’ - a truly brilliant commercial design is one that is inconspicuous in its presence. This is the kind of design that is so intertwined with the concept, that it helps the user focus on the content, and not the design per se. At Velocita, we focus our efforts to keep the design such that it facilitates in telling the brand story. At times, it might even be a creative compromise, but the focus remains on helping the client achieve his business/ brand objectives.