Kreative Booking, a Dubai based travel company was taking the plunge into online market and needed to stand out from the rest.
The challenge: Online Travel Booking is a huge industry and growing, competition is equally fierce. Site traffic is large, but loyalty largely missing. For Kreative Booking to survive and flourish it was imperative we deliver an experience that was compelling, different and simple to use.
Design Strategy The manner in which information was delivered had to be distinctive, intuitive, engaging. So, we did away with screen refreshes and harnessed peripheral vision, enabling visitors to:
– view destinations
– review most popular
– recent searches
– make hotel bookings
… all at one go.
And then we extended the experience across touch points.