The job Design a site for Zirca, a leading independent digital marketing company in India and APAC
The challenge Designing a key digital asset for any digital maven is a challenge, doing it for one of the biggest in India and within the tightest of time-frames simply consumed us (in a good way) and brought out the best in the team.
The client From partnering with the biggest platforms (think Skype) and publishers (Economist, FastCo) to enabling programmatic ad buying (TubeMogul) to creating content solutions for global brands, Zirca does it all. We realized very quickly that to do justice we needed to dig deep and create UI/UX that would integrate intuitive usability with a unique visual design that would appeal to publishers & platforms as well as brand custodians.
Design Solution In tandem with the client's own marcom manager, we took a long and hard look at the many and diverse audiences in our sights. Then we incisively cut and created content to match the various key personas. Frameworks were built accordingly, and visual design followed. The key goal was always stylish simplicity.
The Result A clean, attractive site for all eyes, with easy usability, content that attracted and engaged and two exhausted, but fulfilled, art directors.