In their ongoing bid to improve efficiencies Vodafone wanted employees to take up 6 Sigma certification.
Low turnout and negligible registrations which the team wanted to be improved.
A 2-day, on-the-ground employee interview research efforts turned up the following insights:
- Low awareness about 6 Sigma
- Ambiguity about benefits to employee
- Lack of understanding of career impact
Our Solution: Ninja Attack
The various USPs of a 6 Sigma certification was communicated through life sized cutouts of ninjas in various poses. For eg. Ninja fighting negative elements, this denoted that 6 Sigma certification help you
eliminate waste and redundant activities from the overall project. These cut outs were strategically placed so as to generate maximum attention and interaction Captions beneath each cutout,
explained the positives of the certification, in a smart and fun way
- Certification enquiries and registration went up significantly.